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  1. HubSpot
  • Shorter Loop Help Center
  • Product Integrations
    • Jira
      • Jira Integration: 2-Way Sync Between Jira & Shorter Loop for Product Teams
      • Why is Shorter Loop a more comprehensive product management solution than Jira?
      • Can feedback be linked to the original Sprint ticket from which the idea was generated?
      • Is there a way to bucketize items by status, like in progress, testing, etc.?
      • How to reopen closed work items and tickets in Shorter Loop and Jira integration?
      • If I have editor access in Shorter Loop but not in JIRA, can I still access or make changes in JIRA through Shorter Loop?
      • If I have access to JIRA but not Shorter Loop, and make changes in JIRA, will it reflect in Shorter Loop?
      • Shouldn't we categorize an issue into development only after linking it to JIRA?
      • So, if we raise an issue in Shorter Loop, will it go and become a ticket in JIRA?
      • Is it possible to see the Jira status of the work item in Shorter Loop?
      • Does the change in status in Shorter Loop make the changes in Jira?
      • How to fix Jira API token authentication issues in Shorter Loop integration?
      • Does Shorter Loop provide nesting like Jira?
      • Is there a visual way to see parent-child work items (like nesting in Jira) at once in Shorter Loop (like a board)?
      • Does Shorter Loop provide freedom to create multiple levels of hierarchy (nesting) in Product Backlog?
      • What’s the difference between nesting in Jira and Shorter Loop?
      • What changes appear in Jira if you delete any work item from Shorter Loop’s Backlog?
      • How to manually create JIRA Webhooks for Shorter Loop
    • GitHub
      • GitHub Integration: 2-Way Issue Sync Between GitHub & Shorter Loop
    • Intercom
      • Integrating Intercom with Shorter Loop for Customer Feedback Sync
    • HubSpot
      • Integrating HubSpot with Shorter Loop for One-Way Ticket Sync
    • Linear
      • Shorter Loop & Linear Integration Guide
    • ServiceNow
      • ServiceNow Integration: Sync Incidents & Tickets with Shorter Loop
    • Rally
      • Rally Integration: Sync Work Items with Shorter Loop for Product Teams
    • Zendesk
      • Zendesk Integration: Sync Tickets into Shorter Loop for Product Insights
    • Brevo
      • Brevo Integration: Sync Contacts and Companies with Shorter Loop
    • Azure DevOps
      • Azure DevOps Integration: Two-Way Work Item Sync with Shorter Loop
    • APIs and Webhooks
      • Configure webhooks to integrate external applications
  • Gettting Started
    • How to Get Started With Shorter Loop Easily? Shorter Loop User Onboarding Guide
    • How to Clear Cache and Hard Reload Browsers?
  • Capabilites
    • Beyond the Double Diamond: The Ultimate End-to-End Product Management Framework with Shorter Loop
    • Discover
      • How to start with Product Discovery?
      • Product Vision
        • How do I access the Product Vision Canvas in Shorter Loop?
        • How do I create and manage personas directly from the Product Vision Canvas?
        • What are the key components of an effective Product Vision Canvas?
        • What are Connected Canvases and how do they work in Shorter Loop?
        • How do I unlink target groups from personas, and what are the implications?
        • How does the AI-powered content generation work in the Product Vision Canvas?
        • How do I define the 'Product' section of the Product Vision Canvas?
        • How do I set effective 'Business Objectives' in the Product Vision Canvas?
        • How should I structure my Vision Statement for maximum impact?
        • How do I collaborate effectively with my team using the Product Vision Canvas?
        • How do I measure the success and impact of my Product Vision Canvas?
        • How can I use colors to highlight and organize cards in the Product Vision Canvas?
      • User Persona
        • How do I access and navigate the User Persona Canvas in Shorter Loop?
        • How do I create a new User Persona from scratch?
        • How do I add and customize demographic fields for my persona?
        • What is the recommended sequence for completing persona key elements?
        • How do I create Value Proposition that address my personal needs?
        • How do I upload attachments and research files to generate automated insights?
        • How do I share and export User Personas with my team?
        • How to create strategic opportunities from my User Persona insights?
        • How do I effectively name and organize User Personas?
      • Business Model
        • How do I access and start creating my Business Model Canvas in Shorter Loop?
        • Can I collaborate with my team on the same Business Model Canvas?
        • How does the Business Model Canvas integrate with other Shorter Loop discovery tools?
        • What's the difference between the Canvas, Notes, and Experiments tabs in the Business Model section?
        • How do I use the "+ ADD" buttons effectively to build comprehensive business model sections
        • Can I export or share my Business Model Canvas with investors and stakeholders?
        • How does Shorter Loop's Business Model Canvas help me identify new revenue opportunities?
        • What makes Shorter Loop's Business Model Canvas different from free alternatives like Strategyzer?
        • How do I connect my User Persona Canvas with the Business Model Canvas?
      • Feedback Manager
        • How do I access the Feedback Manager in Shorter Loop?
        • What is Shorter Loop's Ideas & Issues system and how does it organize feedback?
        • What does the main Feedback Manager dashboard show me?
        • How do I turn ideas and issues into actionable work items?
        • How do I disconnect or unlink work items from ideas?
        • What information can I see in the work item quick view?
        • How do I filter and sort ideas and issues?
        • How do I create new ideas and issues?
        • How does voting work in the Feedback Manager?
        • What makes Shorter Loop's connected canvas approach unique?
        • How do I manage categories and organize feedback effectively?
        • What are Collections and how do they help organize feedback?
        • How does AI-powered collection generation work?
        • How do I create custom collections manually?
        • What can I do within a collection page?
        • How do I publish and manage collection visibility?
        • How does the AI summarization feature work?
        • How do I create opportunities from collection insights?
        • How does the "Identify more opportunities" feature work?
        • What types of opportunities does the AI identify?
        • How do I convert AI-identified opportunities into actionable work item?
        • How does opportunity status tracking work in Shorter Loop?
        • How does the "Connect to work item" feature integrate with product backlogs?
        • What makes Shorter Loop's opportunity identification unique?
        • How do I manage settings for my Feedback Portal, including custom domains and categories?
        • How do I control and customize the status of Ideas and Issues in Shorter Loop?
        • How can I import existing feedback and invite users to the Feedback Portal?
        • How do I manage and utilize User Segments in Shorter Loop?
        • How to Integrate Slack with Shorter Loop?
        • How do I manage my Shorter Loop profile, connect Slack, and view my voting activity?
        • Can I be a member of multiple Feedback Manager portals with on email address?
    • Strategize
      • Objectives
        • How do I define an experiment's hypothesis and success criteria?
        • How do I set up and track Key Results (OKRs) for an Objective?
        • How do I access the Product Strategy board to get started?
        • How do I navigate between my Objectives, Opportunities, Solutions, and Experiments?
        • What are the different ways I can view and edit the details of a strategic item?
        • How do I create my first Objective?
        • How do I set the strategic "Alignment" to show an Objective's priority?
        • How do I assign Owners and Teams to ensure accountability?
        • What are "Themes" and how can I use them to organize my strategy?
        • How can I add attachments or web links for more context?
        • How do I link an Opportunity to an Objective?
        • How can I see all the work (Opportunities, Solutions, etc.) related to one Objective?
        • What is the Opportunities Map and how do I use it to visualize my strategy?
        • How can I view and manage all experiments related to an objective?
        • How do I update the status of an experiment?
        • How can I see key details like budget and due date on an experiment card?
        • How can I visually track the progress of all work related to an Objective?
        • How can my team collaborate and discuss a specific Objective?
        • How can I use the "Notes" tab for documentation?
        • How can I filter my Strategy Board to find specific items?
        • How can I see the financial upside of an Opportunity?
        • What do the "Spread" and "Intensity" metrics on an Opportunity mean?
        • How do I share or delete a strategic item?
        • How do I use Storymaps and connect my strategy to my roadmap?
      • Opportunities
        • How do I navigate to and access Opportunities in Shorter Loop?
        • What is an Opportunity in Shorter Loop and how does it drive product strategy?
        • How do I create a new Opportunity in Shorter Loop?
        • How to Score and Prioritize Opportunities in Shorter Loop
        • How do I edit and update Opportunities in Shorter Loop?
        • How do I assign ownership and team responsibility for Opportunities?
        • How do I add comprehensive details to Opportunities including description, priority, and status?
        • How do I connect Opportunities to strategic objectives and maintain strategic alignment?
        • What is the difference between Opportunities and Objectives in Shorter Loop's strategic framework?
        • What happens when I delete an Opportunity and can it be restored?
      • Org Roadmap
        • What is Org Portfolio, and how does it work in Shorter Loop?
        • Who can access and manage Org Portfolio features?
        • How do I create and configure organization-wide themes?
        • What happens when I create an Org Roadmap and how does it affect product roadmaps?
        • How do product teams align their objectives and work items to org themes?
        • What are custom swimlanes, and how do they work with org themes?
        • How do I manage intervals and timeline planning in Org Roadmaps?
        • How do I filter and search within Org Portfolio views?
        • How do I delete an Org Roadmap and what are the implications?
        • What export and sharing options are available in Org Roadmap?
        • How do themes integrate with product objectives and what visibility do I get?
      • Roadmap
        • How to Create a Roadmap in Shorter Loop?
        • How to apply Filters on the Roadmap?
        • How to Save or Share a Roadmap in one Click?
        • How does drag‑and‑drop work in Shorter Loop’s Roadmap feature?
        • Why a Feature Disappears from the Roadmap After Removal
        • What are the key differences between Product Roadmaps and Org Roadmaps?
        • Adding Work Items Across Multiple Time Intervals
        • Managing Work Items and Objectives Across Swimlanes
  • Using Shorter Loop
    • How to Create a Strategy Board in Shorter Loop?
    • Does Shorter Loop Support Other weight-based prioritization methods, such as customizing the weights other than effort/value, spread intensity, RICE, etc.?
    • Does Shorter Loop provide migration assistance?
    • How to Build a Product Backlog?
    • Persona Canvas: Understand Your Target Users
    • How to create a Prioritization Matrix? - Shorter Loop
    • How to create a User Story Map? - Shorter Loop
    • How to Create a Document in Shorter Loop? - Shorter Loop
    • How to Collaborate on Digital Whiteboard?
    • How to Use Idea Manager in an End-to-End Product Journey?
    • How to view the version history?
    • How to Share or Delete the particular Whiteboard?
    • How to start with Product Discovery? - Shorter Loop
  • Account Settings
    • Billing & plan management
      • How to Upgrade Your Trial to an Active Plan
      • Can I change my subscription plan after the trial?
      • What happens to my product discovery data during plan changes?
      • How does seat billing work for teams?
      • Can I pause my Shorter Loop subscription?
      • What are the feature limits and restrictions for each plan?
      • How to Upgrade to a Paid Plan? - Shorter Loop
      • How to Upgrade to a Paid Plan?
      • How do I increase the number of seats on my subscription?
    • Profile Management
      • Subscription
        • How to access Subscription Settings in Shorter Loop dashboard?
        • What information is displayed in the Subscription Summary section?
        • How to add new products to your Shorter Loop subscription?
        • How to manage users and assign roles in your Shorter Loop subscription?
        • How to view and manage your subscription plan details?
        • How to manage AI & Storage in your Shorter Loop subscription?
        • What user roles are available in Shorter Loop and what are their permissions?
        • How to change your subscription name and logo in Shorter Loop?
        • What user roles are available in Shorter Loop and what are their permissions?
        • How to update payment methods and view billing history in Shorter Loop?
        • How to upgrade or downgrade your Shorter Loop subscription plan?
        • How to remove or deactivate users from your Shorter Loop subscription?
        • What happens when you reach your AI & Storage limit in Shorter Loop?
        • What are the image requirements for profile photos in Subscription Settings?
        • How to Accept a Team Invitation and Access Your Account
      • Product
        • How to access Product Settings and manage product-specific configurations?
        • What information is displayed in the Product Summary section?
        • How to manage users and assign roles within a specific product?
        • How does product-level AI & Storage management work compared to subscription-level?
        • What happens when you invite new members to a product vs the subscription?
        • How to Purge, Restore, and Permanently Purge Data in Shorter Loop?
      • Team
        • How to access and navigate to team management in Shorter Loop?
        • How to create and manage teams within a product?
        • How to manage team members and assign roles within a specific team?
        • How to invite new members to a team and manage bulk operations?
        • How to delete teams and understand the impact on work items?
      • User
        • How to edit and update your user profile settings in Shorter Loop?
        • How to change your email address in Shorter Loop account settings?
        • What is the difference between Display Name and Full Name in Shorter Loop profile settings?
        • How to change your password in Shorter Loop dashboard after login?
        • How to upload and change your profile picture in Shorter Loop?
    • Team Management
      • Adding New Members to Your Shorter Loop
      • What are the different user roles in Shorter Loop and what permissions does each role have?
      • How do I invite new members to my Shorter Loop account?
      • How do I change a team member's role or permissions?
      • How do I add members to specific products in my subscription?
      • How do I manage team members within a specific team?
      • How do I view and manage all members in my account?
      • What's the difference between subscription-level and product-level member access?
      • How do I deactivate or reactivate team members?
      • Can the same person have different roles in different products or teams?
      • What happens when I invite someone who's already in my subscription to a new product or team?
      • Can a subscription member be part of multiple Shorter Loop subscriptions?
    • Recycle Bin
      • How do I navigate to the Recycle Bin in Shorter Loop?
      • Can I access the Recycle Bin from anywhere in the product or is it only available from Product Settings?
  1. HubSpot

Integrating HubSpot with Shorter Loop for One-Way Ticket Sync

Seamlessly sync your HubSpot tickets, contacts, and companies to Shorter Loop, transforming CRM data into actionable product feedback, ideas, and strategic work items.
Keep your product development customer-centric by integrating HubSpot with Shorter Loop. This integration allows product teams to capture valuable customer data as support tickets directly from HubSpot CRM and convert them into Issues in the Feedback Manager in Shorter Loop.

Overview: Bringing CRM Data into Product Strategy#

Product teams often struggle to bridge the gap between CRM data and product development.
The HubSpot Integration solves this by enabling seamless one-way synchronization between HubSpot CRM and Shorter Loop's Feedback Manager. This integration ensures that:
Support tickets automatically flow into Shorter Loop as actionable feedback
Customer contacts and companies sync with full context and properties
Teams maintain full visibility of which customers are requesting through tickets
CRM tickets are centralized in one strategic product management platform

Step 1 — Generate Your HubSpot Access Token#

To establish a secure connection, Shorter Loop requires a HubSpot Private App Access Token with the necessary read permissions.

1. Navigate to HubSpot Developer Settings#

Log in to your HubSpot account
Click the Settings icon (gear icon) in the top-right corner
image.png
In the left sidebar, navigate to Integrations → Legacy Apps
hubspot-integration-setting.png

2. Connect the Legacy App#

Default Legacy App Screen
image.png
1.
Click on "Create Legacy App" → "Private".
image.png
2.
In the Basic Info tab:
Name: Enter "Shorter Loop Integration" (or your preferred name)
Description: "One-way integration for syncing HubSpot tickets, contacts, and companies to Shorter Loop"
Logo: Optional - you can add your company logo
image.png

3. Configure Required Scopes#

Click on the Scopes tab and enable the permissions shown in the image.
image.png
image.png

4. Create the App#

Click on the "Create App" button on the top right corner of the screen.
image.png

5. Collect the Access Token#

Navigate to Auth on the menu.
image.png
Locate the "Access Token". Click on "Show Token" for the token to appear completely.
image.png
Copy the token and paste it in Shorter Loop.

Step 2 — Link HubSpot with Shorter Loop#

1. Open the Connect Dialog#

In Shorter Loop:
1.
Navigate to Integrations (left sidebar).
shorter-loop-overview-page.png
2.
Locate the HubSpot title.
image.png
3.
Click the Connect HubSpot button. You'll get a dialog box.
image.png

2. Enter Connection Details#

A dialog box titled "Connect to HubSpot" will appear with the following fields:
API Access Token
Paste the Private App Access Token you generated in Step 1.
This should be a long string starting with pat-....
The dialog will also display the required scopes:
hubspot-scopes-list.png
Note: Make sure your Private App has all these scopes enabled before proceeding.

3. Authenticate#

1.
Click the Link button
2.
Shorter Loop will verify your credentials with HubSpot

4. Webhook Dialog Box#

You'll see a screen with the message:
hubspot-webhook.png
"Action Required: Complete Your HubSpot Setup"
Below this, you'll see:
"Webhook created successfully — nice work! 🎉"
This means the initial connection is established, but you need to complete the webhook setup for automatic syncing.
Error: A red message will explain the issue:
Invalid token format
Missing required scopes
Token has been revoked
If you receive an error, double-check your Access Token and required scopes, then try again.

Step 3 — Configure Webhook for Real-Time Sync#

This critical step enables automatic, real-time synchronization whenever tickets, contacts, or companies are created or updated in HubSpot.

1. Copy the Webhook URL#

A webhook URL will be displayed (partially obscured for security):
••••••••••••••••••••••••4cb8
1.
Click the Copy icon next to the URL
2.
The full webhook URL is now copied to your clipboard
Important: This URL is unique to your integration. Keep it secure and do not share it publicly.

2. Navigate to HubSpot Webhooks Settings#

image.png
Click on "Edit Webhooks" to copy the URL.
image.png
Paste the Webhook URL in the "Target URL" field.
image.png
Keep the Event Throttling number to "10" to avoid delays in syncing data.
After pasting the URL, "Commit Changes" from the top right corner of the page.
image.png

3. Confirm in Shorter Loop#

Return to the Shorter Loop dialog
Click the Webhook Added button
You'll see a confirmation:
screen-confirmation.png

Verification#

To verify the webhook is working:
1.
Update ticket in HubSpot
2.
Check your Shorter Loop Feedback Manager
3.
The tickets should appear as a new Issue automatically
If it doesn't appear, check the Troubleshooting section below for webhook-related issues.

Troubleshooting Common Issues#

"Authentication Failed" Error#

Possible Causes:
Access Token was expired
Missing required scopes on the Private App
Private App has been deleted in HubSpot
Solutions:
1.
Verify the Private App still exists in HubSpot Settings → Private Apps
2.
Ensure all required scopes are enabled
Modified at 2025-12-05 04:01:52
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