How do I add and customize demographic fields for my persona?
Customizing demographic fields allows you to capture the specific data points that matter most for your product and market, ensuring your personas reflect the unique characteristics of your target audience.
Professional: Role, experience, industry, company size
Personal: Age, education, family status, location
Behavioral: Tech comfort, decision-making style, communication preferences
Contextual: Budget, timeline, constraints, goals
Dynamic Field Updates:
Review and update fields quarterly
Add new fields as your understanding deepens
Remove fields that prove irrelevant
Maintain field consistency across your persona set
💡 Pro Tip:
Start with 6-8 total demographic fields (including defaults). Too many fields can make personas overwhelming, while too few may miss critical insights. Add fields gradually as you identify what matters most for your product decisions.
Use AI field suggestions as a checklist to ensure you haven't missed important demographic categories. Even if you don't use the AI-generated content, the field suggestions can reveal gaps in your persona data.
🎯 Best Practice: Create a demographic field template for your organization using a combination of AI suggestions and your domain expertise. This ensures consistency across different personas and teams.